The mobile device has emerged as your most important retail store associate.
This is suggested by a recent article published by M.V. Greene of Stores.org titled, The Changing Face of Retail.
Greene rightly notes within his article that by using mobile technology, whether it be a Smartphone or an Android, the customer can absorb as much product information as can be shared by the traditional retail associate. Likely – even more so. As such, the traditional role of the retail store associate – from all-knowing product expert – could be seen as quickly devolving into a relic.
‘What’s new?’ is a common question this time of year.
